Privacy Policy

Last updated: January 15, 2025

At Shoot To Krill ("we," "us," or "the Pod"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information when you visit our website or listen to our podcast.

1. Information We Collect

We collect information you provide directly to us, including:

  • Contact information (name, email address, phone number)
  • Account credentials if you create an account
  • Your current proximity to any body of water
  • Communications you send to us
  • Survey responses and feedback

We also automatically collect certain information, including:

  • Device information (IP address, browser type, operating system)
  • Usage data (pages visited, time spent on site)
  • Your emotional response to ocean-related content
  • Location data (with your consent)
  • Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Send you updates, newsletters, and promotional materials
  • Respond to your comments and questions
  • Monitor your household's water usage patterns
  • Analyze trends and user behavior
  • Protect against fraud and unauthorized access

3. Information Sharing

We may share your information with:

  • Service providers who assist in our operations
  • Analytics partners to help us understand site usage
  • Marine research institutions for educational purposes
  • Law enforcement when required by law
  • Your local aquarium, if applicable
  • Business partners with your consent

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law or until the oceans dry up, whichever comes first.

5. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information
  • Object to certain processing activities
  • Withdraw consent at any time (note: this does not affect the lawfulness of processing based on consent before withdrawal, nor does it affect our ability to sense your general location relative to the nearest coastline)

6. Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, or destruction. Your data is encrypted using industry-standard protocols and stored in secure, waterproof facilities.

7. Contact Us

If you have questions about this Privacy Policy, please contact us at privacy@shoottokrill.com. Please allow 4-6 weeks for a response, or longer during whale migration season.